Licensing Resources
Lait pur stérilisé de la Vingeanne (pure sterilized milk from Vingeanne)
1894
2004.90
Not currently on view
Artwork Details
52-1/8 x 36-3/8 in. (image) 57-1/8 x 39-3/8 in. (sheet)
Accession NumberGift of Howard H. and Marian J. Krapf
CopyrightPrints, Drawings, and Photographs
Color PaletteMerrill Chase Galleries, Chicago; Mr. and Mrs. Howard Krapf (by purchase, 1977)
Sterilized, or pasteurized milk was a new product in 1894, and it was shipped to Paris from the Quillot Brothers dairy in the Vingeanne district of east-central France as Steinlen's poster informs us.
Steinlen employed his favorite familiars-his young daughter Colette and his beloved cats-to convey the message of the healthfulness of pasteurized milk, inspiring the American poster designer, Louis Rhead, to write: "When I saw it in Paris last year, it seemed to me the best and brightest form of advertising that had yet appeared."
Exhibition Name
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